Recently Published

Purple alarm clock floating on a lilac background, representing updating business hours on Google.

Tutorials

How to update business hours on your Google Business Profile

Learn how to edit your business hours on your Google Business Profile.

Juliana Simões

09/25/2026 • 7 min read

Person rating a business 5 stars on their phone, representing a Google star rating.

Google star rating: what it says about your brand and how to improve it

Your Google star rating is the average of a location's reviews, and here's what it reveals about your brand.

Juliana Simões

09/21/2026 • 9 min read

Smiling woman looking at her phone while leaning against her car, with an electric vehicle charging station in the background

Local SEO

Local SEO for gas stations: how to drive more visits

Learn what matters in local SEO for gas stations and how to drive more visits to your locations.

Juliana Simões

09/22/2026 • 7 min read

Person typing on a laptop with the Google homepage open on the screen, on a wooden desk with a cup of coffee beside it.

Online Reputation

How people search on Google before visiting a physical store

Many people search Google before heading out to buy: here's how to show up right when they're making up their minds.

Juliana Simões

09/24/2026 • 7 min read

Person using a smartphone and a laptop at the same time, connected to multiple digital devices.

Online Reputation

Local digital presence: what it is and how to build it for multi-location businesses

A weak digital presence at a single location hurts the entire chain, so here's how to structure yours at scale.

Rebeca Araújo

09/18/2026 • 10 min read

3D illustration of a purple bar with three yellow stars and two empty purple stars, representing a 3-out-of-5-star Google review, with a speech bubble on the right.

Online Reputation

How to respond to Google reviews: a guide to best practices

Learn how to respond to positive reviews, negative reviews, and ratings with no comment on Google.

Juliana Simões

09/17/2026 • 8 min read

Person holding a smartphone with star ratings and scores floating above the screen, representing online reputation.

Online Reputation

How one location’s Google reputation affects your entire franchise network

See how to protect your franchise's reputation.

Rebeca Araújo

09/16/2026 • 9 min read

Close-up of a person's hand holding a smartphone while a graphical interface displays a one-star rating and a satisfaction scale ranging from a sad expression to a happy one.

5 Common Mistakes When Responding to Negative Reviews

The most common mistakes businesses make when responding to negative reviews on Google.

Juliana Simões

09/14/2026 • 10 min read

Pharmacist using a tablet to manage the pharmacy's Google Business Profile in an aisle lined with medicine shelves.

Local SEO

Local SEO for pharmacies: how to make every location more visible on Google

Learn what local SEO for pharmacies is and what affects how your locations rank on Google Maps.

Juliana Simões

09/15/2026 • 8 min read

Illustration of a person holding a phone next to a giant smartphone showing a map with location pins and a star rating.

Local SEO

Local SEO guide: strategies to make your business stand out

Does your business show up on Google when people search for it?

Rebeca Araújo

04/15/2024 • 8 min read

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