10 published posts

Juliana Simões

Content Team

An advertising professional with a postgraduate degree in Marketing and Sales, she works as a content strategist focused on Technology, Finance, and AI. Also leading social media efforts, she combines SEO practices with the ability to translate “tech jargon” into accessible communication.

Social Media

Latest articles from Juliana Simões

Purple alarm clock floating on a lilac background, representing updating business hours on Google.

Tutorials

How to update business hours on your Google Business Profile

Learn how to edit your business hours on your Google Business Profile.

Juliana Simões

09/25/2026 • 7 min read

Person rating a business 5 stars on their phone, representing a Google star rating.

Google star rating: what it says about your brand and how to improve it

Your Google star rating is the average of a location's reviews, and here's what it reveals about your brand.

Juliana Simões

09/21/2026 • 9 min read

Smiling woman looking at her phone while leaning against her car, with an electric vehicle charging station in the background

Local SEO

Local SEO for gas stations: how to drive more visits

Learn what matters in local SEO for gas stations and how to drive more visits to your locations.

Juliana Simões

09/22/2026 • 7 min read

Person typing on a laptop with the Google homepage open on the screen, on a wooden desk with a cup of coffee beside it.

Online Reputation

How people search on Google before visiting a physical store

Many people search Google before heading out to buy: here's how to show up right when they're making up their minds.

Juliana Simões

09/24/2026 • 7 min read

3D illustration of a purple bar with three yellow stars and two empty purple stars, representing a 3-out-of-5-star Google review, with a speech bubble on the right.

Online Reputation

How to respond to Google reviews: a guide to best practices

Learn how to respond to positive reviews, negative reviews, and ratings with no comment on Google.

Juliana Simões

09/17/2026 • 8 min read

Close-up of a person's hand holding a smartphone while a graphical interface displays a one-star rating and a satisfaction scale ranging from a sad expression to a happy one.

5 Common Mistakes When Responding to Negative Reviews

The most common mistakes businesses make when responding to negative reviews on Google.

Juliana Simões

09/14/2026 • 10 min read

Pharmacist using a tablet to manage the pharmacy's Google Business Profile in an aisle lined with medicine shelves.

Local SEO

Local SEO for pharmacies: how to make every location more visible on Google

Learn what local SEO for pharmacies is and what affects how your locations rank on Google Maps.

Juliana Simões

09/15/2026 • 8 min read

3D illustration of three stylized physical stores with red and white striped awnings. The center store is highlighted, with an orange location pin above it, representing local presence and geolocation.

Google Business Profile categories: how to choose the right one

Learn what a Google business category is and how to choose your primary and additional categories.

Juliana Simões

08/07/2026 • 7 min read

A smartphone on a wooden table showing the Google Maps app icon on its screen. In the background, partly visible, are a laptop, a pen, and colorful sticky notes.

Local SEO

Store missing from Google Maps? 7 reasons and how to fix them

Find out why your store is hard to find on Google Maps and how to fix it.

Juliana Simões

08/03/2026 • 8 min read

A white person's hand typing on an open laptop showing the Google homepage, on a wooden table in a sunlit room.

Local SEO

How to create a Google Business Profile

A Google Business Profile helps more people find your business on Google, and this step-by-step guide shows you how to create one.

Juliana Simões

07/23/2024 • 9 min read

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