Grocery & Supermarket
In 2023, the supermarket sector faces a slowdown in consumption compared to 2022 but maintains promising trends for the following years. The omnichannel strategy stands out, emphasizing the critical importance of a strong presence in online searches. Additionally, the 'atacarejo' model, aligning with Brazilian consumer preferences, emerges as a key trend. Another innovative aspect is the transformation of physical stores, now including dining and convenience areas, offering an enhanced experience. Furthermore, the adoption of artificial intelligence for personalized recommendations and efficient inventory management, based on customer behavior analysis, indicates a strategic move towards innovation and personalization in the sector.
341
stores were inaugurated in 2022.
(source: Abras)
R$ 15 bi
Brazilian reais invested in the sector during the same period.
(source: Abras)
R$ 500 bi
is the revenue of the group of supermarket companies in the country.
(source: Abras)
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Publication Scheduling
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Offer Publications
Publish your offers in a standardized and mass way, targeting the audience you want to reach according to your locations registered on Google Business Profile.
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Speak directly to your audience in searches for products and turn them into sales
Keyword Reports
Learn how and how much your customers are searching for products and turn that into business insights for your locations.
Location Reports
Learn the performance of the stores and where adjustments may be necessary. Have demand predictability through locations and data.
Reputation Management
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Users Management
Manage access simply and prevent third-party edits to your Google business listings. Ensure the security of your location.
Manage Multiple Locations
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Posts
Easily manage the content that will be seen by your potential customer on your company's Google Business Profile.
Reviews
Take care of your brand's reputation and view all reviews and questions from all your locations on a single page.
Image Uploads
Prepare images that represent your product or service and publish them to all your customers in a simple and practical way.
Reports
Have a simple and consolidated view of key data in your Local Marketing and SEO and make better decisions based on the data.
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