The pharmaceutical sector in Brazil, experiencing impressive growth in 2023 and benefiting from favorable government policies such as the maximum 5.6% adjustment in drug prices, envisions a bright future. This growth is not limited to medications, extending to hygiene, perfumery, and cosmetic products as well. With this upward trend and ongoing government support, the sector stands as a vital pillar of the Brazilian economy, with optimistic expectations for 2024 and beyond, promising to be a driver of growth and innovation in the country. Com esta tendência ascendente e o apoio contínuo do governo, o setor se posiciona como um pilar vital da economia brasileira, com expectativas otimistas para 2024 e além, prometendo ser um motor de crescimento e inovação no país.
10,5%
growth expectation (IQVIA).
(source: IAV/IDV)
21,1%
growth in March 2023 compared to 2022, considered the best result in recent years.
(source: IDV)
18%
increase in nominal sales revenue in Q1.
(source: IDV)
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